Applebee’s

Objective: Drive traffic to Applebee’s restaurants using the IP and leading talent of blockbuster films

Approach: Themed menu enhancements and Fandango ticket access in partnership with three of The World’s best loved & iconic reimagined titles; Top Gun, Indiana Jones & Jungle Cruise

Results: Boosted Franchisees out of Covid slump and raised unit sales 4% against strong headwinds. Rare use of A-list talent secured